Búzios: the coastline shortage behind record appreciation
Búzios closed 2025 with more than 1.5 million tourists — and the first quarter of 2026 confirms that the pace of growth remains strong. According to the FipeZap index, the average residential price per square meter in cities across the Lakes Region has been rising above inflation, and industry experts are already projecting appreciation of up to 100% in the city’s real estate market over the next four years.
Behind these numbers lies a simple explanation: Búzios has only 8 km of coastline and more than 20 beaches — a shortage of beachfront land similar to the one that, in the past, drove appreciation in Balneário Camboriú. Add to that a per capita income above R$ 60,000 and a Human Development Index of 0.728, and it becomes clear why major business leaders from Rio and São Paulo have chosen the city for a second home.
From a fishing village to a mature market
The profile of buyers in Búzios has changed as well. It is no longer just people looking for a simple vacation home — it is a market that has matured, with more demanding standards for finishing, home automation, and spacious layouts, reflecting the arrival of digital nomads and professionals who work from home and want to live near the sea year-round. The revitalization of access roads, the new monitoring center, and the expectation of commercial flights at the local airport reinforce this transition from a vacation village to an established destination.
Where to look, based on your profile
Geribá leads demand, with its mix of nightlife, beach, and steady appreciation. Ferradura attracts families seeking tranquility and security. Orla Bardot remains the most liquid area in the market, ideal for those considering a future resale. João Fernandes has established itself as the high-end address, with properties exceeding R$ 10 million — while neighborhoods such as Manguinhos and Praia Rasa are growing with custom projects, attracting those looking for exclusivity in an even more affordable setting.
Three profiles, one destination
Today, buyers in Búzios generally fit into one of three profiles: the seasonal investor, who seeks income through platforms such as Airbnb; the dual-use buyer, who keeps a primary residence in São Paulo or Rio and uses the property as a weekend retreat; and the permanent mover, who fully trades the routine of the big city for larger lots and a better quality of life.
Whatever your profile, timing matters. At Casas do Mar, we help you understand which neighborhood, which type of property, and which strategy make the most sense for what you are looking for — with the guidance of those who know every corner of this coastline.